This is the iOS SDK for Leanplum, allowing developers to access and integrate the functionality of Leanplum with iOS applications and devices through Objective-C. Leanplum is an application development platform that provides mobile A/B testing, messaging functionality, personalization, and more features for applications.
They say it’s the Age of the Consumer because people have more access to a lot of information about any given product they buy or vendor they do business with. But for all that information one thing most of us don’t have much control over is the rewards programs their credit cards generated points towards every time they buy something.
This article is the second of a three part series from MLSDev that shows how to build an eCommerce API using Ruby on Rails. In this part, readers are shown how to implement product search including autocomplete and full text search for an online store. A Github project accompanies this series.
While some folks tend to think about APIs are being little bits of arcane code that only developers care about it, the truth of the matter is that billions, possibly even trillions, of dollars are at stake in what will soon be a series of API wars. In no place is this more important than in mobile banking, where companies ranging from Google, the PayPal unit of eBay and lesser known entities such as MineralTree are all vying to usurp the role of traditional financial institutions.