April 14, 2015
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Even in the age where services such as OnStar from General Motors can be used to call for help in the event of an automobile accident, seconds still matter when it comes to major trauma injuries. As part of an effort to save more lives by relaying critical information faster, Rave Mobile Safety and public safety officials from King County, Washington, in cooperation with automotive providers of telematics data such as OnStar, demonstrated how APIs are being used to stream information in real time to the call centers manned by emergency services personnel.
For businesses and brands, the customer is king, and being able to know what makes consumers tick is a definite advantage. Converser makes this a possibility by enabling application owners to interact with their customers directly from within the app, getting a better understanding of their users and ultimately gaining the knowledge they need to maximise their appeal. Converser's API is available to developers who want to integrate this functionality with other applications.
Gartner analyst Laura McLellan made a bold statement in her 2012 webinar: "By 2017, the CMO will spend more on IT than the CIO". While I think it is too bold a statement, you can’t deny the fact that an eco-system shift is happening and API Management is the catalyst. From my own personal experience, I can vouch for this shift in who is doing the big spending. A new set of tools are enabling CMOs to create new, powerful channels. They are called APIs. The very introduction of these APIs are resulting in new ways of leveraging channels and exposing content, media, and data to customers, partners, the community, developers, and even to the public.