The Localytics iOS SDK by Localytics provides interaction with the API, offering marketing analytics features for implementation. Localytics is a service dedicated to customize user experiences through universal profiles and real time analytics.
Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.
David Engel and Brian Rucker found themselves wondering about mobile versions of websites. The system they built to detect whether mobile sites are displayed for five mobile operating systems is now available as the Company Data Trees Mobile Website Detection API and is the first "branch" of their new venture, Company Data Trees. When Engel and Rucker ran the top 200 sites (according to Alexa), they found about half have no mobile site, including LinkedIn and PayPal.