The Localytics Java SDK by Localytics can implement analytics features into Android applications with the aim to improve marketing efforts. The SDK guide gives the option to integrate manually and automatically. To begin development, see the initial requirements on the site.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Magento is a platform designed to help businesses host and grow their ecommerce presence. Their user dashboard displays data sets concerning product performance, statistics, and general account maintenance. However, the native service lacks in psychographic analysis that modern online portals require to be successful.
The news of data visualization provider Tableau's IPO on Friday is yet another sign that the movement behind data and analytics continues to gain steam. With that in mind, today we'll take a look at recent mashups that allow users to perform data analytics of some kind and often show the results through interesting visualizations. Read below for more information on each.