Gravity, focused on personalizing the internet, has launched a new series of free APIs to further its mission. The APIs enable web publishers to recommend content to users in addition to sponsored stories from paying advertisers. Prior to the API offering, Gravity tools provided recommendations based on demographic and interests through widgets and home page personalization. The API should expand Gravity's reach into mobile apps and deeper web adoption.
After much anticipation since its private beta release in March, Yahoo! has made Fire Eagle publicly available. Fire Eagle is an open geo-location platform that allows users to broadcast their geographic location to the Web while at the same time giving the the ability to easily control how and on which sites location data is shared (our Fire Eagle API profile).