When a business's various stakeholders consider the decisions to make as they execute an API strategy, the API's business model will prove to be key. But as Ziggeo learned, in the interests of seizing the biggest opportunities, you may have to go back on your initial business model decision.
Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.