IBM has announced that it is acquiring the digital and data assets of The Weather Company in a deal reportedly worth more than $2 billion. The acquisition will hing on IBM's ability to create value by applying Watson to The Weather Company's data to create predictive weather analytics solutions.
Microsoft has released the Windows Store analytics API. The API provides programmatic access to app analytics that previously required a log in to Dev Center and manual data retrieval. With the new API, developers can easily run reports for interested parties, and conduct deeper app data analysis.
Google has announced that Google Analytics now features a new service, the Google AMP Client ID API. The new API makes it possible for developers to analyze user experience across AMP and non-AMP pages, and provides metrics such as bounce rate, session duration, and pages per session.