November 11, 2015
Single purpose API
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Our API directory now includes 37 campaign APIs. The newest is the Experian CheetahMail API. The most popular, in terms of mashups, is the LaunchBit API. We list 1 LaunchBit mashup. Below you'll find some more stats from the directory, including the entire list of campaign APIs.
Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.
Five APIs have been added to the directory recently in categories such as Internet of Things and Email. Here, we summarize the new additions and how they can assist developers.