Google has announced its latest API with a haiku of all things:
New admin tool dawns
Settings change like the seasons
For hosted email
That's from Andrew Olsen of the Google Apps team, announcing the Google Email Settings API, which allows IT administrators at organizations that use the Gmail-based Google Apps hosted webmail solution to "programmatically update Gmail settings for their users in bulk by making requests to a GData feed." Previously, settings could only be changed manually, on an account-by-account basis.
Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.