Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.
PipelineDB recently announced Stride, a realtime analytics API. API access to powerful analytics engines delivers the potential for computers to replace the role of the data scientist. PipelineDB President, Jeff Ferguson, believes Machines Analytics may turn this potential into reality.