As a developer, you can figure out how to make your program connect to Facebook, Twitter, SMS, and Email. Or you can use the Embarke API and connect just to Embarke, a messaging platform that connects you to them all. You can skip learning the specifics of how to connect to each of them. The REST API's website has a five minute tutorial video on how to use this gateway to its developer tools for social communications.
Do you know if your emails reach your users' inbox? You may see clicks and opens, but were all your emails seen? SparkPost offers this certainty to developers for free or low cost. SparkPost sends 25% of the world's legitimate emails. They make solving email delivery as easy as making an API call.