September 4, 2017
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Return Path, a leading email intelligence solutions provider, has just announced that the company has acquired Email API provider Context.IO; investing in an email ecosystem that supports development of innovative third-party applications that integrate email data using the Context.IO Email API.
Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.
Ad Server Solutions offer exactly what their name implies: ad serving solutions for advertisers, publishers, agencies and networks. It's a one-stop-shop for advertising, serving and management solutions, allowing users to manage, serve, analyze and report on online ads while generating funds from their content and ultimately increasing revenue. The Ad Server Solutions API opens up this functionality to third party developers.