September 4, 2017
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Purlem, personalized landing page and marketing service, has launched The Purlem API that gives developers access to most of Purlem's personalization features. Purlem was born out of frustration with the cost and complexity involved in pURL development. Now available through an API, Purlem has taken more barriers out of pURL creation and maintenance.
Google Analytics is one of the most popular, and free, ways to track web site statistics. It is not uncommon for web masters to use Google Analytics to monitor several different domains, possibly using more than one Google account to do so. But while Google Analytics is a powerful tool, getting a concise overview of these separate statistics can be difficult. The folks at Trakken GmbH thought so too, and so they used the Google Analytics API to create Trakkboard.
With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.