September 4, 2017
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Whispir, a platform that enables its users to send messages to various channels at the same time, provides the Whispir API designed to allow developers to embed any feature of the platform into any cloud-based web application. Users can send these high-volume messages that are tailored and targeted for each channel and recipient via SMS, voice, email, web, mobile, or social media.
Message Systems has just launched SparkPost, an email infrastructure-as-a-service platform that features a suite of SMTP and REST APIs.
Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.