July 23, 2015
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Founded in 2010 and based in White Plains, NY, Ongage has a simple idea for email marketers: we deliver. It uses different ESPs to deliver mail according to which ones are most likely to succeed in reaching a given email address. Ongage calls this concept "micro-deliverability."
People and organizations start using Twitter today for general public announcements or as a primary communication channel in closed communities. For example, I use Twitter when I want to share a story with my students or announce a newly available studying material. But what do you do if there are some people who do not want to use Twitter and still rely on email communication? By using Twitter API and Google AppsScript you can write and run a simple mashup that sends an email anytime you post a new message on Twitter.
Campaign Monitor, the email marketing software aimed at designers, recently announced a massive API update that is sure to please developers. The changes are less of an update and more of a complete redesign from the ground up. The folks down in Sydney have gone RESTful, the new version no longer supporting SOAP. The API also added realtime tracking and integrated powerful segmentation tools.