Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Once touted as the future of business intelligence, providing quick and easy access to disparate information in one place, Enterprise Mashups, at least as a term, appear to have fallen out of favor. The topic was once written up in even non-technical publications, but both Google and our directory show it trending down. That brings up the question: what happened to enterprise mashups?