The Majestic SEO Ruby SDK by Achilles Charmpilas allows to communicate with the API to access SEO data. It includes requirements and installation. A synopsis presents how to authenticate with Key, send requests, and receive responses.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Within most enterprise IT organizations there is a tension between classic approaches to middleware based on software-oriented architectures (SOA) and approaches based on APIs that are easier to build and deploy but potentially more difficult to manage.
Software users in the consumer market have come to expect what is referred to as the “consumer-grade user experience.” It usually goes something like this: a consumer downloads an app from an app store and if it doesn’t meet their needs, they delete it and move on to the next one.