June 9, 2017
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Earlier this week, ProgrammableWeb reported that Amazon has released an In-App Purchasing API for applications and games developed for Mac and PC platforms. A Kindle Fire In-App Purchasing API has been available in the Amazon Mobile App SDK since early last year. Amazon has now announced that another tool will be made available for developers to monetize games and applications; Amazon Coins, a new virtual currency for Kindle Fire that will be launched in the U.S. this May.
If you know how to develop mashups then you may be in line to win some very big prizes. To get a sense of just how much money and how many prizes, take a look at the ProgrammableWeb Contest Guide and you'll find that there have been more than 45 mashup contests thus far.
Online shopping is booming, but that's not to say that the physical retail store is irrelevant. In fact, people still enjoy the physical shopping experience and a large percentage of transactions are still made in store as opposed to online. Bearing this in mind, the ability to interact and communicate with customers in this environment has huge benefits. Estimote is a sensor-based analytics and engagement platform that is designed to communicate with smart phone users in stores, and get a better understanding of how they behave and engage with products. The Estimote API provides the means for this technology to be integrated with other applications.