The mashups included below all clarify mountains of information. Using APIs, they gather the data and show it to the user in a way that makes sense. In one case, it's a bar chart of emotions expressed over Twitter and other realtime search engines. Another takes your LinkedIn connections and displays them graphically. The other brings a handful of APIs to your iPhone, responding to your voice.
The Scout API, by T3, enables 3rd parties to take advantage of the context the company brings to advertising. Added to location sensitivity, which has been employed by the likes of Walgreens and others geofencing their stores, Scout brings weather, time, speed and orientation. Scout joins a list of 274 advertising APIs in our directory. Public documentation is unavailable; interested developers can contact email@example.com.