This week, Segment.io co-founder Peter Reinhardt blogged about building The Reel Box, a mash-up site launched in March which displays local movie showtimes from Fandango alongside Rotten Tomatoes ratings, YouTube trailer videos, and Google Maps to each theatre. At first glance, it looks insanely useful--so why is it more likely to receive a cease-and-desist letter than a VC offer?
A year ago users of Garmin's sport tracking devices logged into its Garmin Connect site to find a seemingly minor change. Instead of embedding Google Maps, the GPS manufacturer had switched to Microsoft's Bing Maps. According to the 38 pages of comments in Garmin's forums, this was in actuality a major change. A year later, Garmin responded in October by giving users the option of Bing or Google.