As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.
Gowalla said a writeable API was coming soon. Today, the check-in API is available to developers. Though it took longer than anyone expected, the announcement and the API have some nice aspects to help developers use the new features.
TomTom, location and navigation products provider, recently enhanced its API offering with a new Location Based Services (LBS) platform and developer portal. The developer portal includes a series of APIs aimed at facilitating new applications that require rich geolocation data.