Newsweaver, communications software provider, offers the Newsweaver API, aimed at increasing intra-company or customer engagement through email campaigns. Newsweaver's platform utilizes homegrown microsite, segmentation, personalisation, in-depth reporting, and social media to encourage and increase engagement.
GE Software plans to publish APIs that allow developers to add value to the Predix platform that the industrial giant has created to manage the broad range of equipment it builds and services as part of a platform it calls the industrial Internet.
One of the most fascinating, yet frustrating, aspects of anything to do with APIs is how rapidly the technology that serves as the foundation for the programmable web evolves. That dynamic volatility was in full view last week at the API Strategy and Practice conference in New York in the form of Daniel Jacobson, director of API engineering at Netflix.