This SDK is a Ruby client library that works with Marketo. It provides a way to integrate with the Marketo SOAP API to find and update leads. The Marketo service allows developers a way to integrate multiple third-party applications and enterprise data repositories. Marketo helps marketers with the science of digital marketing.
In the age of the programmable Web the application development community has become a vibrant place where developers frequently move between multiple projects involving multiple organizations. The trouble is that there is no real center to that activity, which leaves a lot of developers to their own devices when it comes to generating new business opportunities.
A trend is starting to emerge: Advanced technologies are being made available first as cloud services that organizations can invoke easily via an API, rather than having to figure out how to deploy and master themselves. The latest example of that trend is a cloud service from AlchemyAPI that takes advantage of machine learning and computer vision technologies to allow publishers and providers of ad networks to more easily monetize content.