With the Marketo Ruby SDK by István Karaszi, developers can interact with the API, using gem installation. Resources to use the SDK explain how to create a client, how to authenticate, and how to create leads. The aim is to engage users running an online campaign targeting existing leads.
Dobango, the newest venture by Nexage founder Devkumar Gandhi, has launched the first social marketing platform for Pinterest. The new Dobango Social Marketing Solution for Pinterest allows brands to create and manage contests that are driven directly by the activity of Pinterest users.
Computational APIs, those based on computation and semantic programming, may offer a way for providers to improve the usability and availability of APIs while making data more accessible for companies looking to increase automation while also creating a better user experience.