With the Marketo Ruby SDK by István Karaszi, developers can interact with the API, using gem installation. Resources to use the SDK explain how to create a client, how to authenticate, and how to create leads. The aim is to engage users running an online campaign targeting existing leads.
You can't catch a fish without enticing bait. It's a fact; incentive gets people to take action. When it comes to the web, every company wants to get potential customers or fans to interact with their brand and demonstrate loyalty, and the best way to do that is to offer users something exciting for their efforts. Push Entertainment is a service that offers a range of loyalty applications for consumer brands. The company also provides an API that allows developers access to this data.