With the Marketo Ruby SDK by István Karaszi, developers can interact with the API, using gem installation. Resources to use the SDK explain how to create a client, how to authenticate, and how to create leads. The aim is to engage users running an online campaign targeting existing leads.
Response Tap, leader in voice-centric marketing technology, recently released the Response Tap API. The Response Tap API enables developers to include Response Tap's number provisioning, call features, and reporting features within third party apps. Response Tap's proprietary software allows companies to track a caller's actions on a website before, during, and after a call. Such tracking technology provides better understanding of marketing activities.