With the Marketo Ruby SDK by István Karaszi, developers can interact with the API, using gem installation. Resources to use the SDK explain how to create a client, how to authenticate, and how to create leads. The aim is to engage users running an online campaign targeting existing leads.
The availability of the EmoVu API means that developers can create emotionally intelligent applications using artificially intelligent emotion-recognition technology. This article takes a closer look at what the EmoVu API can do.
Online shopping is booming, but that's not to say that the physical retail store is irrelevant. In fact, people still enjoy the physical shopping experience and a large percentage of transactions are still made in store as opposed to online. Bearing this in mind, the ability to interact and communicate with customers in this environment has huge benefits. Estimote is a sensor-based analytics and engagement platform that is designed to communicate with smart phone users in stores, and get a better understanding of how they behave and engage with products. The Estimote API provides the means for this technology to be integrated with other applications.