With the Marketo Ruby SDK by István Karaszi, developers can interact with the API, using gem installation. Resources to use the SDK explain how to create a client, how to authenticate, and how to create leads. The aim is to engage users running an online campaign targeting existing leads.
SlickText, a leading text messaging marketing company, has announced that the company plans on releasing an API which will make it possible for developers to integrate the SlickText platform into their applications. The number of Messaging APIs has been growing steadily and at the time of this writing, there are 261 Messaging APIs in the ProgrammableWeb Directory.
IntelligenceBank, a provider of marketing operations software for content marketers, has announced a new solution that extends the capabilities of the company’s API. The new solution is called Handshakes and is designed to provide workflow integrations to accelerate innovation on the platform.