The existence of APIs has made it possible for organizations to collect and aggregate unprecedented amounts of customer data. What’s not so clear is how to actually go about harnessing it. That issue is giving rise to a host of customer intelligence applications that leverage APIs to ingest data and then, in turn, make analysis of that data available via an external API.
Splice Machine prides itself on being the only transactional SQL-on-Hadoop database aimed at giving developers an easy-to-learn tool for managing big data in the enterprise. ProgrammableWeb spoke with Splice Machine's CEO Monte Zweben at the recent API World and Data Week conference in San Francisco - where they won a Top Innovator award - to discuss how API developers can access the best-of-both-worlds SQL and NoSQL database engine to return contextual and personalization data in realtime.