October 14, 2015
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Being, an iOS app that allows users to browser Instagram as someone else, has had its access to the Instagram API cut off. In the first week following its launch, Being reached the Best New Apps section of the App Store's front page and was used to view more than 500,000 Instagram feeds.
Gnip, never ceasing to expand access to social media data, has launched its YouTube Comments API. With the new API, Gnip hopes to offer more value to social media managers with regards to insight-rich comments that often prove difficult to harness as comments continue far after a YouTube post. Gnip includes the API as part of its famed Enterprise Data Collector.
Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.