April 18, 2016
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Factual Inc, a company founded by ex-Googler Gil Elbaz that is creating a collaborative data platform, announced extensions to its Factual APIs today that are aimed at improving the ability to target advertising and provide other geo-based capabilities in mobile applications. The three new APIs, Geopulse, Reverse Geocoder, and World Geographies, fill gaps and extend the scope of Factual’s API portfolio. But the way that Factual thinks about its APIs also holds lessons for anyone who is mapping out an API strategy of their own.
As much as mobile backend-as-a-service (BaaS) platforms free up developers from having to worry about the infrastructure that support their applications, they do generally come with a downside; most of them lock the developer into a particular cloud platform. With that issue in mind, FeedHenry created a namesake BaaS platform that took advantage of Node.js to create a BaaS platform that developers could deploy and ultimately move to any cloud platform of their choice.