You are shopping online and want to send a gift. But do you really want to have the retailer send one of those typed out cards with it? Sure, it includes your personal message but it just makes the recipient miss your handwriting and the ink. Sociagram offers online retailers an interesting alternative: the ability for their customers to add a video message. In many cases, that might be a a leap ahead from a pen and ink note--especially in my handwriting. The Sociagram API is the tool for retailers to use the service on their site. There are 15 APIs under "gift" in our API directory, but this could be the first to offer a "social video" twist to the topic.
The LightSpeed API allows developers to build on LightSpeed's retail platform, one designed to mimic the experience of walking into an Apple bricks and mortar store. The platform also helps stores sell online. Developers can add loyalty programs, integration with enterprise-resource-planning systems, and build mobile sales dashboards. More information is available through its LDX, the LightSpeed Developer Exchange, that opens up the program and website.