The Mercedes-Benz Mobile Android SDK (Software Development Kit) encapsulates customer data and vehicle functions needed to develop mobile applications for Mercedes Benz cars, which are enabled for Mercedes me services.
In addition, the SDK provides basic functions like registration, password-less login, vehicle assignment and service activation for all SDK app developers and thus helps them to concentrate on the main purpose and business value of the app.
Have you noticed the many tools to share your location? There's FourSquare and Gowalla, both about a year old. Then there are old-timers like Brightkite. And now, there's one that works with all three (and a couple more).