April 20, 2016
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ReportGrid has found an excellent niche and positioned itself as the leader of the pack when it comes to web-savvy. It provides data analytics as a service, which is not new in itself. The idea of providing this service with data submission through its ReportGrid API and analytics delivered in a web browser really takes it to the next level. ReportGrid is one of 43 analytics APIs, and one of 241 Enterprise APIs. Its simplicity makes it relevant to a broader audience than many of the more use-case tailored web services, such as those that focus on web site analytics or social media.
This is the third post of a three-part series covering KPIs for APIs, based on John Musser's presentation at the BAPI Conference that took place this month in New York.
There are a number of advertising networks available for mobile applications, but game company Tap Me is creating one specifically for game developers. Tap Me has launched its iPhone SDK today, with plans to support other platforms soon, including a generic API that will allow developers full control of how advertisements are included in their games. Rather than simply provide display advertising, Tap Me ties the ads into in-game actions, with brands able to be integrated deeper into games.