Two Oregon entrepreneurs, Jake Weatherly and David Shear were having trouble expanding on an huge opportunity selling software to college students. Of the 3.2 million youth age 16 to 24 who graduated from high school between January and October 2010, about 2.2 million or 68.1 percent, are enrolled in colleges and universities. To Weatherly and Shear, these 2.2 million students represent not just today’s software users, they represent the market of tomorrow. Talk to the Gillette or Visa about the power of building brand awareness with college students and you’ll understand the untapped buying power within the 2.2 million U.S. college and university students.
This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. Entertainment and Education APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.
A few years ago when Brigham Young students wanted to create a site based on university data, they were forced to scrape the university's website. Now BYU has launched a university-wide API and is about to launch a developer portal. David Raths explains what the future holds for APIs at BYU.