Users can grow traffic and ad revenue with the Microsoft Ads SDK in .NET language. Microsoft AdCenter is one of the APIs that integrates advertising features into a Windows application. With monetization in mind, developers can attract revenue in global markets while working with code that protects battery life. The site features developer support, webinars, and case studies. Additional resources include app builder, UX design advice, and Windows development center for students.
It may seem like lately geo APIs and mashups are getting a lot of coverage here on ProgrammableWeb, and for due reason: the geo API providers have been busy. From the release of v3 of the Google Maps API to the release of Yahoo!'s Placemaker "geo-enrichment" platform, there has been a lot of activity on the mapping front in the last few weeks.
Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.
As the use of APIs in business continues to grow, MuleSoft founder Ross Mason encourages organisations to shift away from traditional thinking on IT. He encourages a new, two-speed operational model, as used by GE, to deliver flexible digital services while maintaining traditional business units.