Google has announced that it will release the latest versions of the Google Mobile Ads SDK for Android and iOS in early 2021. With the release date drawing near, the company has published several migration guides and is urging developers to prepare their applications for the transition.
Microsoft announced the global release of the Google Import API, a new tool that helps users create and manage ad campaigns, budgets, and bids. Microsoft hopes that this tool will allow its customers to expand their advertising reach without the manual process of importing Google Ads data.
Google announced the complete sunset of accelerated budget delivery. Last October, Google sunsetted its use with search campaigns, shopping campaigns, and shared budgets. Now, Google is beginning to sunset its use with other campaign types. Such apps include Display, App, video campaigns and more.