November 11, 2019
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Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.
Turn (turn.com), a leading advertising and marketing technology products provider, has announced the availability of three new APIs. These new APIs allow programmatic access to platform data and functions including: data contract and taxonomy, campaign metadata, and campaign Metrics.
Facebook has announced the release of Graph API v9.0 and Marketing API v9.0. These updates included several changes that require developer action in order to ensure that production applications are not interrupted. Additional updates include adjustments to Instagram Follower count metrics.