More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
Mobile developers have come to rely on a number of backend-as-a-service (BaaS) offerings that make developing and deploying mobile applications a whole lot simpler. Now Sencha wants to take that that concept to the next logical conclusion in the form of an extension to its application development tools that turns the Microsoft Azure cloud into a BaaS environment for mobile applications.
More and more consumers are using a second device (usually a mobile device such as a smartphone or tablet) while watching television. Many consumers are using their "second-screen" to update their Facebook status, post on Twitter, chat with friends or engage in other online social activities.