June 6, 2016
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Location data platform Factual has today released two new services - previously described by industry leaders as personalization APIs – that will enable developers to create a more intimate, contextual level of engagement with their mobile app users.
Developers worried about surpassing mobile app size limits can find salvation in the new modular SDK from MoPub. It allows developer to customize the SDK for only the ad formats they want or need to use. This means developers have more control over their app's size and can improve performance.
The free tool, which can be downloaded from the Google Play Store, lets developers compare their Android application's key performance metrics against the top 20 apps in the same category. The results can then be put to use to optimize applications and improve their behavior