The MOCA User iOS SDK by MOCA is an iOS SDK for developers to interact specifically with the MOCA User object within the MOCA API. The MOCA API offers a variety of services such as automation of beacon fleet management, connection to your CRM data, scheduling proximity campaigns, querying analytics reports, and more.
Over there, by the gum and the tabloid magazines, there's an API. Literally, it's a piece of plastic, but behind it is a company and the APIs that company uses to make the whole operation work. Blackhawk, a subsidiary of Safeway, distributes gift cards for many big-name stores in 90,000 retail locations. And while the cards have always been supported by backend systems, mobile is moving this ten year-old company to an open API approach.