August 5, 2019
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Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.
While engineers build APIs to enable automation, they don’t always get the same benefits themselves during API development. In this article we will address the common problems with API development below and show how automation can help enterprises create better, faster, and more reliable APIs.