BetterWorks announced an API that connects data points from across an enterprise into a single report, dashboard, or method. The API enables companies to gather the data necessary to create and measure company goals. BetterWorks aims to "combine the power of goals and the value of people".
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
CrowdRiff has announced API access to its Visual Influence platform. API access to CrowdRiff features allow users to deliver user-generated photos and associated features to marketing products and campaigns. Features include social media search, calls to action, photo acquisition, and more.