Google added location insights to its Google My Business API. The feature allows businesses to retrieve a number of searches, views and actions about a specific business location made from Google resources (e.g. Google Search, Google Maps). Developers can aggregate data for actionable insight.
With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.
TensorFlow, Google's machine learning software library, has reached 1.0 status and now packs support for a wider selection of APIs for ingesting and analyzing Big Data. The tool's pre-1.0 life found it helping researchers, engineers, students, and others in scouring data for patterns and insight.