Datasift has released a new query builder for customers working with social media. It answers a simple question: what do you do as a company, with all that data, all the Tweets, Facebook and blog comments about you? It turns out, that if you can really focus in on the comments about you, about your industry, about what customers are thinking, the answer is a goldmine of connection to your best customers and a key to going viral.
As machine learning and predictive analytics become more prevalent in businesses, predictive APIs are starting to open up. Are predictive APIs right for your organization? Louis Dorard provides a framework to help you decide and begin to consider the question of which APIs to use.