October 11, 2018
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At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
You can't catch a fish without enticing bait. It's a fact; incentive gets people to take action. When it comes to the web, every company wants to get potential customers or fans to interact with their brand and demonstrate loyalty, and the best way to do that is to offer users something exciting for their efforts. Push Entertainment is a service that offers a range of loyalty applications for consumer brands. The company also provides an API that allows developers access to this data.
Dynamic Yield, a company that offers personalization services for the marketing industry, has expanded its APIs in order to streamline server-side implementations. The company is hoping to faithfully translate its portfolio into an experience that excels in a diverse set of environments.