October 12, 2018
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Omnichannel personalization provider RichRelevance has unveiled a suite of APIs that enable retailers to integrate personalization into any of their applications.
With the mobile app business rapidly growing and with digital content and digital superstores now being a major player in content distribution, so analytics data needs to shift accordingly. Having tools that enable developers and customers to better understand detailed user demographics and how people are actually using their mobile apps can only mean better business decisions, and of course, better revenue. Enter mobile app analytics service, App Annie; a sophisticated tool that tracks an app's metrics and provides accurate App Store market data. The App Annie public API adds even more convenience for App Annie Analytics customers by providing them with access to their account data and reports.
Google recently announced the Display & Video 360 API. The API supports the company’s consolidated marketing platform and was designed to provide access to asynchronous Structured Data File (SDF) download functionality. Google has announced the first significant round of updates to this API.