The MyNewsletterBuilder Java SDK by MyNewsletterBuilder allows to access email marketing features. Developers can integrate newsletter services into applications with the kit, that is available for download from the main site.
An email address can be the key to an online identity, and that's just what IDLight is using in its identity lookup API. By supplying either an email address or a URL to the IDLight API you could be turning the key to unlock a swath of identity information.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.