The MyNewsletterBuilder Perl SDK by MyNewsletterBuilder allows API interaction to access email marketing capabilities. With the kit, that is available for download, developers could create online campaigns with newsletter services integrated.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Staying in touch with customers is essential to building lucrative relationships and encouraging repeat business. With hundreds of jobs or sales on the go, and countless emails arriving in the inbox daily, it can become easy for companies to let some slip through the cracks. Contactually is a customer relationship management system, designed to provide businesses with a tool that helps them to stay relevant in their customers' lives. Contactually's API allows third party developers to access this functionality and integrate it with other applications.