Fitness trackers collect reams of data, but that data not always used effectively. Fitbit's wearables are about to get a lot smarter. The company said it is collaborating with Google to push health data generated by its fitness trackers to the cloud where medical professionals can put it to work.
Word of mouth is a powerful marketing tool, and businesses (not to mention the consumers), can benefit greatly from helpful reviews. Popyoular is an editorial review-based recommendation and discovery platform. It's aimed specifically at film, music, books and games. The idea is to connect a website's good content with trusted reviews and opinions about that content, helping to keep users engaged and directing them to things they may otherwise have overlooked. Popyoular's API makes it possible for developers to integrate this functionality into any other website.