API service provider Mashery (a ProgrammableWeb sponsor) has launched a new app directory at SXSW which features apps built on Mashery hosted APIs. It’s a great thing for three distinct groups. First, it helps the API providers who partner with Mashery by encouraging API usage through the apps. Second, it helps app developers seeking to build an audience. Third, it helps consumers that might be interested in finding an app that uses a particular API. Granted, those would be your super savvy mobile app consumers, but that doesn’t seem so far fetched after a week at "spring break for geeks."
Google has launched the latest release of its Google Maps SDK for iOS. The new release includes Bitcode support, new events, and a number of features previously limited to the Android SDK. Bitcode support eases developer interaction with the Apple Store, and new events enhance user-map engagement.