One the one hand Big Data is supposed to be one of the best things to happen to IT since the invention of the database. After all, managing massive amounts of data should make IT more relevant than ever. But as Big Data continues to evolve it’s starting to look like managing all that data is beyond the scope of many IT organizations. As a result line of businesses are turning to raft of emerging Big Data services in the cloud that allow them to analyze massive amounts of data by invoking a relatively simple API.
ServiceNow is a fairly widely used cloud software-as-a-service application that IT organizations use to manage the workflow around calls to help desks. But thanks to the API that ServiceNow built, that application is being more broadly used to create workflow applications outside the IT department.