June 13, 2018
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Email marketing service provider MailChimp announced last week a new $1 million dollar fund for startups building products that integrate with the service's MailChimp API. MailChimp's program is somewhat unique in that they won't be asking for equity from the companies they fund. It's a pretty attractive deal for prospective partners and a trail-blazing move for a platform in an increasingly competitive industry.
Aviary, the web-based image editing solution, is now available via its image editing API to Mailchimp users. Mailchimp wanted to streamline the email design process. Previously, users would typically exit the mailchimp website to edit images in software applications such as iPhoto or Photoshop. Besides being time-consuming, this fragments the user experience and breaks the workflow.
Message Bus is a cloud-native application service for email and mobile messaging. The selling point is the high deliverability rate, its ability to scale according to demand and the fact that it's simple enough to be used by developers with limited time and resources. The Message Bus API makes it possible for developers to easily add messaging functionality to their websites and apps.